Craycraft is highly experienced in all facets of business leadership having served for nearly 30 years in the top executive positions at well-known companies at the forefront of their industries. Mark Kroh moves to the role of Executive Chairman.
Craycraft will contribute unique expertise and qualifications to BearCom’s continued success. As President of Ashland Distribution at Ashland Inc., which includes the Valvoline Motor Oil brand, Bob successfully built multiple go-to-market channels along with brand optimization strategies. As CEO and Director at BakerCorp, Bob led the company’s equipment rental strategies, which is a core pillar of BearCom’s business. As CEO and President of Safety-Kleen Systems Inc., Bob oversaw all facets of the company’s business, which was delivered from coast-to-coast locations, similar to BearCom’s business model.
“BearCom has significantly expanded our business over the past few years through acquisition, expansion into Canada, and adding new voice, data and video solutions to our portfolio,” said Mark Kroh, Executive Chairman of BearCom. “This explosive growth adds outstanding opportunities for our company. As a highly experienced leader, Bob Craycraft brings creative ideas and proven skill sets to our organization that will optimize day-to-day operations and add enormous value for our customers.”
“I am delighted to join BearCom at this exciting time in the company’s growth and evolution,” added Bob Craycraft, CEO and President of BearCom. “Successful companies start with their people, and it’s a privilege to lead the BearCom team. Their industry expertise and passion for service provides the formula to deliver the right solutions for adding safety and productivity to our customer’s operations.”
Bob Craycraft and Mark Kroh will work closely together to continue enhancing and building BearCom’s presence as an industry-leading distributor and integrator of voice, video and data solutions. By combining Mark’s 30+ years of success in the wireless industry with Bob’s visionary leadership style, BearCom is well-positioned to build for the future.